Independent Fashion Bloggers (IFB) Evolving Influence Conference 2010 was a fantastic learning experience. Top bloggers shared tips and helpful details that inspired us new bloggers to keep at it and create your own story. Below are key points that I learned from each presenter and I hope to share something useful to help you to grow your blog and followers. Jennine, our mistress of ceremonies opened up and made introductions.
Mattias Swenson, co-founder of BlogLovin opened up by sharing how to monetize your influence and sell recommendations w/high integrity. Mattias suggested that you should not just post any ad on your site, but to find your favorite brands and advertise them. I found the following advice most helpful as I try to keep an analysis of: what is going on with my blog and if anyone is looking at it. Although companies may not have a handle on measuring your influence through your site, you should keep your own records. Mattias believes the following are key to analyze you blog: 1. How many uniques. 2. How many comments per post. 3. Google URL-tags on outgoing links or posts. When I personally asked Mattias how to gain followers on Bloglovin (because quite frankly, I may have 2- he stated that I should make a post to tell folks to follow my blog. So PLEASE follow me
Our next speaker is Phil Oh- mrstreetpeeper. Key take aways from Phil were to build a media kit and include info about you and who you are, Google analytics and press or collaborations. The next step would be to send the letters out. Phil has approximately 2 million page views a month. I could only hope to stand in those shoes some day.
Yuri Lee- Lookbook.nu shared that her site grew organically and I bet you didn’t know that she was a history major-not fashion. I would totally suggest posting your fashion style on this site. Yuri says that Lookbook feels that is is wrong to take people’s images and just use them without permission. They always ask permission because it’s just the right thing to do. How can you not respect this type of morality?
Gala Darling who is very expressive and obviously has plenty of passion for what she does says,before you start your blog define your audience. She then shared that you want to create a passionate audience and in order to do that remember this: 1. Not everyone is gonna like you and it doesn’t matter if they think you suck or don’t like your writing. (I had to laugh at that one as most of the audience did. We loved how she utilized her freedom of speech!) 2. If you need to be liked- it dilutes your audience. 3. Blogs are an art form. 4. Be honest, truthful, brave and bold and finally 5. Really good art is not about serving your audience but staying true. AMEN to that. Now for the most important facts- her outfit- Betsy Johnson skull shirt, pink poofy vintage dress, Chubby Bunny ears, 5.75 inch stiletto polka dot Bordello shoes and Tarina Tarantino out heart ring.
Susie- Style Bubble has approximately 25,000 hits a day on her blog. WOW! Credibility is important to Susie. I believe that passion for something you love to do can drive you to make decisions that others may find crazy- Susie left her full time, very successful position at Dazed & Confused digital to concentrate on her blog.
Bryan Boy was a very funny and entertaining speaker. His personality really shined on stage although he stated he was nervous. Believe it or not, this hot commodity for the fashion world according to Marc Jacobs and D&G has never studied fashion but he loves entertaining readers with his blog. He is so committed to his blog that he can’t imagine doing anything else. When asked about his fashion style, he stated that he doesn’t care of anything matches. His dream is that one day there will be Bryan Boy dolls.
Emily at cupcakes and cashmere gifted us with three blog necessities: 1. A compelling content. 2. Beautiful photos and 3. A clean layout. Some of us wonder how she has such beautiful photos on her site; the answer is, and I quote, ” I have an amazing boyfriend who takes them for me.” Emily feels the best light is right before sunset to give you a glowing look in your photos. My guess is that her natural beauty has a little something to do with that.
Amy Odell- the Cut editor says,”Be honest with your readers and with yourself.” Some bloggers and/or writers believe that the only way to keep your blog interesting is to talk about things that are extremely unique, but Amy believes you should talk about what others are talking about. She also states that it’s okay to gently suggest an opposing opinion on your blog. This can help to generate conversation and interest in what you have to say.
Rumi Neely- Fashion Toast designs jewelry. Her boyfriend, Colin carries a camera everywhere they go because they will never know when they will be inspired. I must admit, ever since I started taking more pictures and growing my blog, I don’t leave home without my camera either. New projects coming for Rumi are with Forever 21, Bebe Mag and a Danni Jo jewelry collaboration.
All photos owned/taken by ME-My favorite moments at the IFB -Evolving Influence Conference.
The IFB conference helped me, a very new blogger to understand that blogging is a welcomed art. There is very little information out there that can help guide someone that is completely new to the skill. The information I gathered has directed me and many other interesting bloggers to hone in on yourself and your interests and to share them with the world. I am looking forward to following my new friends and attending the conference next year. The killer part about the the whole conference is that I WON SHOES… This was AWESOME!